An ode to the people, places, and trails in the home state of Yeti Cycles.
And here’s a summary of RAD and NOT RAD:
Amanda Bell, Employee
Jubal Davis, Team Rider
Nate Hills, Ambassador
Michael Larsen, Ambassador
Sam Seward, Ambassador
Joey, The Stig
Director: Craig Grant
Co-Director: Joey Schusler
Cinematography: Joey Schusler & Craig Grant
Editor: Craig Grant
Sound Design: Keith White Audio
*All locations filmed in Colorado, with riders who live in Colorado, by creatives who work in Colorado.
More Than Myth