In 2018 Magura celebrates its 125th anniversary. Now in its 4th generation, the values and ideas of founder Gustav Magenwirth remain as vibrant as ever. His technical solutions have helped in making motorcycle brands like BMW successful, and 30 years of hydraulic rim and disc brakes such as HS, GustavM and MT, have played a role in the success of the mountain bike. For 2019, all innovations will be about enhanced performance.
That will start with Magura’s limited edition MT1893 model. Indeed, the company is offering its fans the opportunity to mount a very special memento on their own bikes or own it as a collector’s item. The MT1893 features polished chrome 4-piston calipers, masters engraved with the founding year of 1893, the HC3 lever blade developed with Danny MacAskill, and a serial number. The come packaged in a special wooden crate and sell for $599 per set with availability set for June 7. And there’s more…
Why do so many bike racers compete without gloves? Most of the body’s tactile and feeling receptors are in the fingertips, around 150 per square centimeter. The fingertips don’t miss a thing when it comes to pressure, vibrations or surface structure. In extreme situations the optimum point of contact between the finger and the brake lever can make all the difference between winning or losing.
With Magura’s new product tuning program, aka #customizeyourbrake, the right lever is provided for each rider’s needs. The latest lever evolution is the HC 1-finger Carbolay lever. Compared to the 2-finger brake lever, the new HC carbon lever is 16mm, or 10 mm shorter than our previous lever. It also offers a bigger contact area for the fingers, and complex carbon processing gives the lever a high degree of stiffness at lower weight.
The lever is manufactured in a complex textile carbon embroidery process. This slices away another 26g in weight compared to the HC aluminum lever (two levers). And as usual, the lever can be adjusted to your finger length or personal preferences (+/- 25 mm).
The following disc brake models can be retrofitted with the new HC 1-finger carbon lever: MT6, MT7, MT8, MT Trail Carbon.
Riders can choose from five lever models at #customizeyourbrake: 1 or 2 fingers in aluminum or carbon with the HC3 lever delivering the maximum adjustability. Weight is 12g per lever and price is $125 each. These will be available second half of 2018.
Magura is now offering two flat-bar brake models equipped with flat-mount calipers, the affordable MT4 and the feathery flagship MT8 SL. They operate with the same brake pads that their post-mount calipers use.
Magura engineers were motivated by the official announcement that the 2018 Specialized Racing team will be starting the World Cup with MT8 brakes. After the first meeting with the athletes the focus turned to making the MT8′s brake lever even better. Annika Langvad benefited from the HC lever last year when she claimed the World Champion marathon title. The new shorter HC brake lever now brings together numerous new ideas for enhanced performance and ergonomic improvements for the MT8.
These have now all been realized in the shape of the MT8 SL with HC carbon lever. In contrast to the standard MT8 Carbolay lever, the new HC carbon lever is 10mm shorter, has a wider 16mm contact area for the fingers and weighs 26g less. The lever can be adjusted to your finger length or personal preferences (+/- 25 mm). With improved ergonomic features, the brake also delivers added performance with a harder pressure point. The overall neon-yellow look (brake lever cover and caliper rings) lends the MT8 SL Magura’S racing heritage. Weight is 200g, price is $285 per brake, and they will be available in second half of 2018.
To learn more head over to www.magurausa-shop.com.